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The ESB department dedicated entirely to car stereo was launched in 1984. Always with a strong connection to specialized magazines and a circle of acquaintances that merge precisely in the famous Italian audio tradition, Vincenzo Biasella, still active as the head of the company, introduced Gianni Caserta (who later became publisher of specialized magazines such as Giussani). Caserta was passionate about cars and convinced Biasella to make car speakers. In light of the success of the 7 Series, Giussani was asked to develop a similar series of car speakers. The impedances of the speakers changed, but the aesthetics remained the same, extending to a new 45 cm subwoofer. It would become a great success together with the medium-low 1000 MB and the UMA unit. The range was soon enhanced with very special dedicated crossovers. With a sales force comprised of more engineers than sales people, the passion for hi-fi and the knowledge to build excellent sound systems for the car was introduced to the automotive market. Thus, ESB started another new era…that of car audio.
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